Writing

Start with the essays that carry an argument. The rest of the archive is below.

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• Jev changes the maths of marketing. Here's what to build.25 September 2026

  Judgement in marketing just got cheap. Build the pipeline, and keep the taste.

All essays

• Jev changes the maths of marketing. Here's what to build.25 September 2026
• United European Nations (UEN): A Vision for a Federal Future4 March 2025